We’re on a mission to consistently produce premium-branded beef that the world loves.
At Harmony, we’re here to grow. Because we believe the more people who can enjoy the experience of eating Wagyu, the better.
Our strategy
We have a clear strategy to grow our business and support our people to grow with us. With steady progress, care for our animals, and continued investment in our people and our operations, there’ll be no stopping how far we can go.
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1. Growing from our core business
Strengthening our supply chain partners and focusing on quality and consistency every step of the way.
Maintaining the diversity of our markets, reducing risk, and growing our customer base.
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2. Operating safely, efficiently and effectively
Balancing care for one another, and care for our animals and the environment, with strong commercial outcomes.
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3. Breeding for quality and flavour
Investing in building our own fullblood and commercial Wagyu herd.
Striving for our products to be recognised for their provenance, relied on for their consistency and sought after for their flavour.
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4. Building brands that our customers trust
Delivering consistent premium-branded beef for our customers so they can deliver exceptional eating experiences for consumers around the world.
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5. Creating value for ourselves and our shareholders
Supporting our people to learn and grow.
Delivering returns that strengthen our business today and support long-term growth.
Our values: The Harmony Way
Our operations and our people are the lifeblood of our business; and our values guide how we make decisions and the way we work. To us, our values are The Harmony Way.
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Do it safely. Do it with care.
Health and safety always come first. We care for our people and our animals; we look out for each other. We care about the land, our communities and the quality of our products.
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Grow stronger together.
We embrace our differences and see respect as a two-way street. We take ownership of our work. We work together to get the job done and support each other to keep getting better.
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Never stop improving.
We’re not afraid to push the boundaries. We step up to the challenge. We make the most of new opportunities.