Gulfood 2026

Gulfood is always a fantastic opportunity to broaden the reach of our premium-branded beef – and this year was no exception.

We had a terrific week reconnecting with customers, not just from the Middle East but from around the world, and forging exciting new connections. It highlights the truly global nature of this event and the importance of being in-market to affirm our relationships.

Highlights included:

• Spending valuable time with our longstanding UAE partner Transmed and educating their sales team further on Black Opal for their food service channels.

• Catching up with customers from the Philippines, Thailand, Taiwan, China, Singapore and across the Middle East.

• Talking about how our brands are promoted, and why that matters for building trust and confidence in-market.

• MLA's innovation challenge – fantastic to see Australian red meat industry innovation showcased on the global stage.

Thank you to everyone who stopped by our stand and talked to us. Shoutout to Meat & Livestock Australia and the team at Evoke Advertising for a high-quality presentation of the Australian stand.